Your position
70th percentile of 40 sites audited. The average site scores 73, the median 73.
Website audit report
30 issues found across 126 checks. Nothing critical.
Scanned 2026-10-09T11:15:24+00:00 · 4 host IPs · cert expires in 63 days
This report is not offered to search engines. It is reachable by link only. If you own waterexamprep.com you can publish or delete it.
Measured against every site SEOking has audited: a corpus that grows with each scan and cannot be reconstructed after the fact.
70th percentile of 40 sites audited. The average site scores 73, the median 73.
75 is the average for the 6 sites we have audited on custom / Cloudflare / Cloudflare, and you are above it.
Browser caching is allowed
82% of the sites we have audited get this right and yours does not. Of everything on this report, it is the fault that most sets you apart from your competition, which makes it the first thing worth fixing.
Our own measure of whether your domain is trusted by the systems that decide if mail reaches an inbox. No other website audit reports this. It is built from BounceZero's deliverability platform.
Working, but with faults that measurably cost you inbox placement.
What is pulling it down: DMARC enforcement · DKIM signing. See the email deliverability section below.
We have measured deliverability across 532,475 domains. Yours is not among them, which simply means no one has needed to verify an address at it. The score above is from live measurements of your own DNS.
For context, 6.7% of the domains we have measured accept mail to any address, which makes their bounce behaviour unpredictable.
Loaded in a real browser at phone size. This is close to what a visitor and Google's renderer see.

The 30 faults on this report come from 11 underlying causes. Fixing a cause fixes everything under it, so this is ordered by score returned per unit of work, not by severity alone.
The 5 quickest steps here take you from 79 to about 87. That is 8 points for changes measured in minutes and hours, not weeks.
These are all records in your DNS. One editing session fixes every one of them, and it is the change most likely to stop your mail being filtered.
Fixes 5 findings: DMARC policy is enforced · DKIM signing is configured · MTA-STS policy published · TLS reporting enabled · BIMI logo published
Rich results — ratings, prices, FAQs, breadcrumbs — are what turn a listing into an advert, and they are decided by whether a few required properties are present. Markup that is invalid or incomplete is work already done that currently earns nothing.
Fixes 6 findings: The business is a describable entity · Content is marked up to be answered · The business is identified in structured data · Breadcrumbs are marked up · Site-wide search is declared · The entity links out to its profiles
Internal links decide which of your pages search engines treat as important, and the decision is usually an accident of navigation design. It costs nothing to change and it changes what ranks.
Fixes 5 findings: Every page is linked from somewhere · Navigation promotes pages that earn money · Every page is linked from another · Each page covers a distinct subject · Internal authority is spread, not pooled
All set in the same place — your web server or CDN. Half of them are single lines.
Fixes 5 findings: HSTS header · Content Security Policy header · MIME sniffing protection header · Clickjacking protection header · Referrer policy header
One misconfigured cache header suppresses browser caching, CDN caching and compression at once. Fixing it speeds up every page for every visitor, including the ones your ads paid for.
Fixes 1 finding: Browser caching is allowed
Your title and description are the advert Google runs for you, free, every time someone searches.
Fixes 2 findings: Structured data present · Link previews are configured for X/Twitter
Google indexes the mobile version of your site, and these are measured in a real phone-sized browser rather than inferred. A page that scrolls sideways or needs pinching to read loses the visitor before the content matters.
Fixes 1 finding: Tap targets are big enough to hit
Resilience and reputation work — lower urgency, but cheap while you are already in these systems.
Fixes 2 findings: DNSSEC enabled · CAA record restricts certificate issuance
These do not share a root cause with anything else on the report.
Fixes 1 finding: The writing is readable
A growing share of questions are answered without a results page. Being quotable is a distribution channel, and it is usually blocked by a plugin default rather than a decision.
Fixes 1 finding: A curated summary is published for assistants
Google's guidance asks who produced a page and why they should be trusted. For advice, health, legal or financial topics an anonymous, undated page competes badly against a named one.
Fixes 1 finding: A publisher is declared in structured data
Ranked by severity, then by how much score each returns.
DMARC policy is p=none. p=none monitors only — it instructs receivers to do nothing, so nobody is actually prevented from spoofing your domain.
v=DMARC1; p=none; rua=mailto:fe1847f60078472686854b45da0abfee@dmarc-reports.cloudflare.net
How to fix: Move to p=quarantine, then p=reject, once your reports are clean.
No DKIM keys found on any common selector. Without DKIM your mail cannot prove it was not altered in transit, and DMARC cannot pass on forwarded messages.
How to fix: Enable DKIM in your mail provider and publish the key it gives you.
This site tells browsers never to store anything. Every returning visitor re-downloads the entire page. This belongs on cart and checkout pages only.
cache-control: no-store, no-cache, must-revalidate
How to fix: Restrict no-store to authenticated pages and let everything else cache.
9 of 12 crawled pages had no internal link pointing at them. Search engines discover pages by following links, so an unlinked page is found late or not at all — and passes on none of its authority. This affects every checked page of 9 templates (/study-guide/administration/{slug}, /study-guide/drinking-water-treatment/{slug}, /study-guide/{slug}), covering up to 82 pages in your sitemap. Fixing the templates fixes all of them at once.
How to fix: Link these from a relevant parent page, your navigation, or a hub page.
No Organization or Person markup. An assistant that cannot name the entity behind the site will describe the business from fragments, or not at all, which is how a competitor becomes the answer.
How to fix: Add Organization JSON-LD with name, url, logo and sameAs links, so the description an assistant gives of the business is the one you wrote.
Whether the connection, certificate and headers hold up.
Missing. Tells browsers to only ever connect over HTTPS.
Send Strict-Transport-Security: max-age=31536000; includeSubDomains
Missing. Limits where scripts may load from, which is the main defence against injected code and card skimmers.
Add a Content-Security-Policy header, starting in report-only mode.
Missing. Stops browsers guessing file types.
Send X-Content-Type-Options: nosniff
Missing. Stops your site being framed inside someone else's.
Send X-Frame-Options: SAMEORIGIN, or use CSP frame-ancestors.
Missing. Controls how much of your URL is leaked to other sites.
Send Referrer-Policy: strict-origin-when-cross-origin
Secure connection working.
Plain HTTP requests are redirected to the secure version.
All resources load securely.
Cookies set Secure and HttpOnly.
Certificate valid for another 63 days (expires 2026-12-12).
Negotiated TLSv1.3.
Whether your mail reaches inboxes or spam folders.
DMARC policy is p=none. p=none monitors only — it instructs receivers to do nothing, so nobody is actually prevented from spoofing your domain.
v=DMARC1; p=none; rua=mailto:fe1847f60078472686854b45da0abfee@dmarc-reports.cloudflare.net
Move to p=quarantine, then p=reject, once your reports are clean.
No DKIM keys found on any common selector. Without DKIM your mail cannot prove it was not altered in transit, and DMARC cannot pass on forwarded messages.
Enable DKIM in your mail provider and publish the key it gives you.
No MTA-STS policy, so mail to you can be delivered unencrypted if an attacker strips TLS.
Publish an MTA-STS policy and the _mta-sts TXT record.
No TLS-RPT record, so delivery-encryption failures go unreported.
Publish a _smtp._tls TXT record with a reporting address.
No BIMI record. With DMARC at enforcement you could display your logo next to your messages in Gmail and Apple Mail.
Once DMARC is at quarantine or reject, publish a BIMI record with an SVG logo.
3 mail server(s) configured.
Ends in ~all (soft fail) — the usual safe setting.
The record forces about 1 DNS lookups. Comfortably within the limit of 10.
Aggregate reports are being sent to a reporting address.
One SPF record, as required.
How fast real visitors experience the site.
This site tells browsers never to store anything. Every returning visitor re-downloads the entire page. This belongs on cart and checkout pages only.
cache-control: no-store, no-cache, must-revalidate
Restrict no-store to authenticated pages and let everything else cache.
Not available: PageSpeed API returned 429. This usually means the site does not yet have enough Chrome traffic for Google to report field data. Lab measurements below still apply.
Served with gzip compression.
Median response across 12 page(s) was 119 ms.
Homepage HTML is 28 KB.
0 external script file(s) on the homepage.
No raster images found on the crawled pages.
No images found on the crawled pages.
The tags, files and signals search engines read first.
No Organization or Person markup. An assistant that cannot name the entity behind the site will describe the business from fragments, or not at all, which is how a competitor becomes the answer.
Add Organization JSON-LD with name, url, logo and sameAs links, so the description an assistant gives of the business is the one you wrote.
No FAQPage, HowTo or QAPage markup. When an assistant answers a question about this service, the page has nothing structured to be cited from, so the citation goes to whoever wrote the answer block.
Add FAQPage schema for the questions the page answers (the answer must appear as visible text, not only in the markup) and HowTo for process content.
No Organization markup. This is what Google assembles a knowledge panel from — the box with your logo, name and links that appears beside branded searches — and what connects your site to your social profiles. Without it Google infers your identity from third parties instead of from you.
Add Organization JSON-LD with name, url, logo and sameAs links to your social profiles.
No structured data. Google is reading your page as plain text and cannot qualify you for any rich result.
Add JSON-LD for Organization and your primary content type.
No BreadcrumbList markup. Google replaces the raw URL in your listing with a readable breadcrumb trail when this is present, which is more legible and measurably more clickable — and it is one of the cheapest rich results to earn.
Add BreadcrumbList JSON-LD to every page below the homepage.
No entity markup to attach profiles to.
Add sameAs URLs to the Google Business Profile, LinkedIn, X and any other profiles the business owns.
No WebSite markup. With a SearchAction it can give you a search box directly inside your Google listing for branded queries.
Add WebSite JSON-LD, with potentialAction/SearchAction if the site has its own search.
No twitter:card tags. Open Graph covers most platforms, but X falls back to a bare link without them, and a link with no image or title is measurably less likely to be opened.
Add twitter:card ("summary_large_image"), twitter:title and twitter:description.
No /llms.txt. It is a short, plain-text map of what a site is and which pages matter — a convention some assistants read to decide what to quote, and cheap to publish. It is not yet a standard anyone is obliged to honour, so treat it as a low-cost bet rather than a requirement.
Publish /llms.txt: a heading, one paragraph describing the business, and a linked list of your most important pages.
Not applicable — this site publishes in a single language and declares no regional or translated versions, so hreflang annotations are not needed. Adding them to a single-language site does nothing.
Not measured — not configured on this instance. Connecting Search Console adds what no crawl can see: the queries this site already appears for, where it ranks, and how many people click. It is read-only and can be disconnected at any time.
Not measured — ranking data is not configured on this instance.
Homepage is open to indexing.
Mobile viewport is declared.
Title is 53 characters.
Sitemap found listing 268 URLs.
Description is 156 characters.
Canonical points at this page.
robots.txt present and open to search engines.
Every canonical points at a page that is allowed to be indexed.
Canonical targets all return 200.
No page is both listed in the sitemap and marked noindex.
All structured data blocks are valid JSON.
No page relies on a directive Google is blocked from reading.
Every marked-up entity carries the properties Google requires.
12 of 12 crawled page(s) (100%) can actually be indexed.
No canonical points at a page that then canonicals somewhere else.
Every sitemap URL is its own canonical.
Every major assistant is allowed to read and cite these pages.
Every crawled page sits within four levels of the homepage (deepest: 4).
4 Open Graph tags found.
URLs use lowercase, hyphenated, extension-free paths.
0 of 12 crawled URLs carry query parameters other than tracking tags.
Language attribute present.
No model-training crawler is blocked, so this content may be used to train future models. This is a business decision rather than an SEO one, and it is separate from being cited in answers: refusing training does not remove you from AI results, and allowing it does not put you in them.
Whether pages are unique, linked and crawlable.
9 of 12 crawled pages had no internal link pointing at them. Search engines discover pages by following links, so an unlinked page is found late or not at all — and passes on none of its authority. This affects every checked page of 9 templates (/study-guide/administration/{slug}, /study-guide/drinking-water-treatment/{slug}, /study-guide/{slug}), covering up to 82 pages in your sitemap. Fixing the templates fixes all of them at once.
Link these from a relevant parent page, your navigation, or a hub page.
11 link(s) appear on nearly every page — the site-wide navigation, which is where most internal authority is allocated. 3 of them point at legal, account or administrative pages, and 2 of those sit among the eight best-linked pages on the site — level with, or above, the pages you sell from. Nobody decides this: a crawler counts every footer link as an endorsement repeated on every page, while visitors ignore footers. Those pages must exist and should not be among the best-linked things you publish.
waterexamprep.com/privacy.php 1.9% [utility] waterexamprep.com/ 1.9% waterexamprep.com/study-guide 1.9% waterexamprep.com/login.php 1.9% [utility] waterexamprep.com/about.php 1.9% waterexamprep.com/faq.php 1.9% waterexamprep.com/contact.php 1.9% waterexamprep.com/terms.php 1.9% [utility]
1 pair(s) of pages appear to cover the same subject, judged from their titles and headings. Two pages competing for one query split the links and relevance that should accumulate on one, and Google alternates between them — so neither settles into a stable position. Confirm against Search Console, which shows exactly which page it chooses. Every page of this type that was checked has this fault, and your sitemap lists 9 pages built from the same template (/ca/exams/drinking-water/{slug}) — so this is most likely one template fix affecting up to 9 pages, not 1.
T1 Water Treatment Operator Exam | WaterExamPrep.com https://waterexamprep.com/ca/exams/drinking-water/treatment-t1/ https://waterexamprep.com/tx/exams/drinking-water/class-d/
Decide which page owns the subject. Merge the weaker one into it and redirect, or narrow each to a genuinely different question.
9 crawled page(s) are not linked from any other page we fetched. A page reachable only from a sitemap receives no internal authority at all, and is crawled rarely — it can rank, but it starts from nothing and stays there. This affects every checked page of 9 templates (/study-guide/drinking-water-treatment/{slug}, /study-guide/administration/{slug}, /study-guide/wastewater-treatment/{slug}), covering up to 82 pages in your sitemap. Fixing the templates fixes all of them at once.
waterexamprep.com/study-guide/collection-systems/collection-systems-cleaning-blockages waterexamprep.com/study-guide/wastewater-treatment/wastewater-odor-control-septicity waterexamprep.com/study-guide/drinking-water-treatment/fluoridation-fundamentals waterexamprep.com/study-guide/fl/regulations-certification/florida-operator-certification-overview waterexamprep.com/study-guide/administration/administration-operating-records-logs waterexamprep.com/study-guide/pa/regulations-certification/pennsylvania-operator-classes-subclasses
Link them from a relevant hub page or from navigation, using the subject as the link text.
Median reading ease is 26.6 — very difficult. 10 page(s) score below 40, which is the range of academic and legal writing. That is correct for a terms page and costly on anything meant to sell, because the reader who bounces was the one who arrived.
-7.0 (very difficult) https://waterexamprep.com/study-guide/fl/regulations-certification/florida-operator-certification-overview/ 10.8 (very difficult) https://waterexamprep.com/study-guide/chemical-feed/ 13.1 (very difficult) https://waterexamprep.com/study-guide/pa/regulations-certification/pennsylvania-operator-classes-subclasses/ 15.5 (very difficult) https://waterexamprep.com/study-guide/administration/administration-operating-records-logs/ 19.7 (very difficult) https://waterexamprep.com/study-guide/drinking-water-treatment/fluoridation-fundamentals/
Shorter sentences and plainer words in the pages that convert. Legal pages can stay as they are.
One page receives more than half of all internal links found. That concentrates authority in one place while the rest of the site is starved of it.
Link deliberately to the pages you want to rank, not only to the same one from every template.
No publisher in your structured data. It ties each page back to the organisation that stands behind it, which is what carries trust from your brand to an individual article.
Add a publisher property naming your Organization, with its logo.
Not measured — no page declares a publication or modification date, so how recently the site was maintained cannot be determined. That is normal for a brochure site and worth fixing for anything article-based.
All 12 crawled pages have distinct titles.
All 12 crawled pages carry substantial content.
2 of 12 crawled pages have no meta description.
Every crawled page carries at least three internal links, so navigation is consistently rendered.
No two crawled pages share substantially the same text.
All 12 crawled pages returned successfully.
Across 12 page(s), the median page is 91% its own content and the rest navigation, footer and legal text.
No page answers 200 while telling the visitor nothing was found.
Every page's body covers the subject its title and heading announce.
All 10 descriptions found are distinct.
Authorship is declared.
0 of 380 internal link(s) use text like 'click here' or no text at all.
No phrase dominates a page's text.
An about or contact page is linked.
0 of 12 pages do not have exactly one H1 heading.
No multi-step redirects found.
Sitemap lists 268 URLs; we reached 12 by crawling. 256 sitemap URLs were not linked from the pages we visited.
Every crawled page links onward.
Internal links concentrate authority on the pages below, in order. This is the site's own ranking of itself, derived from how it links — read it against what the business actually sells, because search engines read it the same way. Only the crawled sample is modelled, so this describes the navigation rather than every page.
The terms that distinguish each page from the others on this site — not the most frequent words, but the ones this page uses and the others do not. Read them as what a search engine would take the page to be about, and check that it matches what it is for.
What Google needs to place you in map results.
Not applicable — nothing on this site indicates a physical location customers visit: no address, phone link, opening hours, map or local business markup. Local search checks are skipped and do not affect the score. If you do serve customers from premises, publishing an address and phone number is the place to start.
DNS, hosting and delivery configuration.
DNSSEC is not enabled, so DNS answers for your domain can't be cryptographically verified.
Enable DNSSEC at your DNS provider.
No CAA record, so any certificate authority may issue certificates for your domain.
Publish a CAA record naming the certificate authority you use.
Not checked: the blocklists declined queries from this resolver, so reputation could not be confirmed either way. This is excluded from your score rather than guessed at.
Not measured — the certificate transparency log did not answer in time.
Not measured — no log file supplied. Server logs are the only source that shows what Googlebot actually fetched rather than what it could fetch: which pages it spends its crawl on, which it has never asked for, and what it receives when it does.
Not measured — no whole-site crawl has been run for this domain. The audit above reasons from a sample of pages chosen to cover each template, which describes how the site is built. It cannot say how many of the site's pages are indexable, which templates are thin across every instance, or what sits too deep to be crawled — those are counts, and a sample cannot produce one.
2 nameserver(s) configured.
Checked 0 subdomain(s); none point at a cloud service that has released them.
We generated and checked 60 plausible misspellings and variants of your domain. None is registered.
No filter, session or calendar URLs that would generate an unbounded space were found.
Every page was reached directly or in a single hop.
0 of 12 URL(s) followed during this crawl returned a redirect or an error (0%).
Your certificate covers only your own domain.
Every sitemap file is within the 50,000 URL and 50 MB limits.
254 of 268 sitemap URL(s) carry a lastmod date across 6 distinct value(s).
0 internal link(s) are marked nofollow.
No version numbers advertised in response headers.
Served from AS13335 (CLOUDFLARENET - Cloudflare, Inc.), announced in 104.21.64.0/20 — a block of 4,096 addresses.
12 page(s) were examined, chosen to cover 11 of the 69 distinct page templates found across 268 known URLs. Pages are sampled by template rather than in sitemap order, because the first pages of a sitemap are usually all the same kind — a sample of one template would describe that template rather than the site. Findings below therefore apply to the templates listed, and a fault in a template is normally a fault on every page built from it.
Who links to this site, with what text, and how that compares.
Not measured — off-page data is not configured on this instance.
The site loaded in a real browser, the way a visitor and a crawler get it.
24 of 31 tappable element(s) are smaller than 48x48 pixels, and 2 sit closer than 8 pixels to a neighbour. On a phone that means links and buttons that are hard to hit without zooming, and mis-taps on a checkout or contact button cost conversions directly.
Privacy Policy (89x16) Accept all (336x43) Analytics only (336x43) Reject non-essential (336x43) WaterExamPrep (146x32)
Give tappable elements at least 48x48 CSS pixels and 8 pixels of spacing — usually padding on the link rather than a bigger font.
The served HTML contains 761 words and the rendered page 761 — the content is present before JavaScript runs.
What the server sends a phone matches what it sends a desktop browser.
The canonical and robots directives are the same before and after JavaScript runs.
Measured 1.5s on a simulated phone viewport. Google's threshold for 'good' is 2.5s.
15 links in the served HTML, 28 after rendering — navigation is discoverable.
Cumulative Layout Shift measured at 0.000 (good is 0.1 or less).
The page loaded without JavaScript errors.
Every image, script and stylesheet loaded.
The page fits the mobile viewport with no sideways scrolling.
0 long JavaScript task(s) blocked the main thread while loading.
0 of 87 text block(s) render below 12px on a mobile viewport.
The page made 2 network requests to load.
| Final URL | https://waterexamprep.com/ |
|---|---|
| Host IPs | 104.21.71.212, 172.67.171.189, 2606:4700:3035::ac43:abbd, 2606:4700:3036::6815:47d4 |
| Pages crawled | 12 of 12 attempted |
| Sitemap URLs | 268 |
| Nameservers | elmo.ns.cloudflare.com, simone.ns.cloudflare.com |
| Mail servers | route1.mx.cloudflare.net, route2.mx.cloudflare.net, route3.mx.cloudflare.net |
| DKIM selectors | none found |
| Mail server IPs | 162.159.205.11, 162.159.205.13, 162.159.205.12 |
| TLS | TLSv1.3 · TLS_AES_256_GCM_SHA384 · issued by Google Trust Services |
| Detected stack | custom / Cloudflare / Cloudflare · Google Tag Manager |
| Browser render | Camoufox (stealth Firefox) · 5.5s · 761 words, 28 links after JavaScript |
BounceZero Ltd does this work: technical remediation, local SEO and email deliverability. Tell us what you want fixed and we'll reply with what it takes. No call required, no obligation.
We re-audit on a schedule and email you only when a check that was passing starts failing. That is usually a recent change to the site or its DNS, and it is findable while still fresh. No digest, no newsletter.
Monitoring means repeatedly fetching your site and emailing about it, so we ask you to prove you own waterexamprep.com first.